largest digital migration in the history of the Internet.

3 min readMar 5, 2021


Entering 2021, Internet users are leaving WhatApp, and facing the choices to move on to Telegram or Signal. Facebook, Instagram, and Twitter users are busy settling their “funeral affairs” in case their accounts get blocked, and publishing their contact information on Gab or other “backup” social media after their accounts are suspended. We are experiencing the largest digital migration in the history of the Internet.

Some questions arose from this epidemic phenomenon:

  • Does each migration address the ultimate concerns of users?
  • If the concerns are not resolved, will there be another “digital migration”?
  • Like how wearing a mask became a new lifestyle, is the constant digital migration.
  • becoming a new norm as well?

Let’s point out the key points of users’ concerns.

  1. Personal Privacy.
    The WhatsApp user migration has indicated that users do not submit to the BigTech’s game of exchanging personal data for free usage anymore. Users care about and value personal privacy.
  2. Cost of Migration (Calls for a Stable and Sustainable Solution).
    Social media users account for alternate “backup” contact information to prolong their digital longevity. This phenomenon indicates that social media has become a necessity in people’s lives. To look at the problem closer, it also implies the cost of migration that involves time and social credit loss (e.g. losing followers when moving to a new Twitter account). Even though the technology is free to use, it costs to move to a new account or platform. Users want a stable and sustainable social media that is free of censorship.
  3. A Void of Globally Unified and Accessible Social Media.
    So far, there is no social media that can be used globally. Social users are forced to be divided into two groups — free areas and restricted areas. For example, after ClubHouse’s boom within a short period of time, it got banned by the Chinese Great Firewall.
  4. Big Tech’s Decisive Power over Users and Service Providers​.
    The Big Tech does not only affect the social media users, but also has an obvious and decisive power on service providers. For example, Parler, although having millions of users and valued in the billions, suffered a fatal blow within a few days — from the Big Tech shutting down their services.

Apparently there is no one-step solution to address the whole set of problems on the market.

Here are ways how Kloak Message addresses the above problems.

  1. Personal Privacy.
    Kloak supports anonymous use, you can use Kloak services without a user ID or phone number, and because Kloak’s clients have no IP addresses and point-to-point encrypted communication technology, it sets a technical boundary/gap between Kloak service provision and user privacy​.
  2. Kloak is free of censorship from the network layer.
    The use of decentralized technology determines the technological gap between Kloak’s user data censorship. The CoNet protocol created by Kloak at the network layer does not use the traditional Internet IP resources, the Internet monopolized by Big Tech It has no influence on Kloak. Social media users can get a long-term, stable and sustainable Kloak service.
  3. Kloak is the world’s only barrier-free unified social media.
    Kloak uses mass mail servers as the entrance, which determines the technical characteristics of Kloak that are difficult to be censored and blocked.
  4. Big Tech has no influence on Kloak​.
    Kloak does not rely on Internet resources technically, and does not have an IP address, so Big Tech has no influence on Kloak. Kloak’s B2B solution provides durable infrastructure services for other Internet companies. Because Kloak does not use IP address resources, Big Tech has no influence on Kloak.




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